The competition was to be widely publicised and was to culminate in a 2-day media event and the creation of a lasting national collection of freshwater sites illustrated in words and images.

Samui Design & Management provided an extensive brand portfolio for the event that was named H2O03. The brand consisted of a logo and a large number of supporting documents. The logo and wider brand was designed to appeal to lay people, both children and adults and to represent the idea of freshwater. Our vision was to present freshwater in a bright, attractive and fun way. This was translated in a very vibrant logo and an animated website (www.h2o03.org.uk) that uses bright colours, simple circular shapes and vivid freshwater related images. We also identified and produced promotional material that would appeal on the one hand to classroom teachers and pupils and on the other hand to the media both before and during the event.

The event was a great success, with huge participation to the competition, over 200 hits a week to the website (still on-going to date) and endorsement by high profile figures including: BBC TV's Chris Packham and Dr Andras Szollosi-Nagy, Director Water Sciences of UNESCO.