Annual Reports : Captivate your clients!

Does your company produce an annual report? Does your annual report convey a favourable image of the organisation? Is it captivating and effective? If your answer to any of these questions is no, you may fail to benefit from a crucial marketing tool

"An annual report is your opportunity to publish background information about the success of your business and to provide an indication as to where your business is heading."

It will come under the scrutiny of many audiences, including shareholders, lending institutions, employees, customers, prospective employees, the media and government officials. With such diverse audiences, it's easy to see what an important piece of communication this is in terms of image and message. However, many organisations are either ignorant of the crucial part an annual report can play, or are ad hoc in their preparation of one...

"A good annual report should not only fulfil the necessary statutory requirements, but should also support the corporate brand, and effectively express the company's key messages and vision."

As professional graphic designers, when commissioned to produce an Annual Report, our first objective is to identify the message that will best represent our client. We then look at how to best deliver that message and produce graphic and text elements that lure the recipient into opening the report and browsing through its pages.

Our approach would be to:

• Create dynamic visual content which strongly illustrates the chosen theme
  
  
• Provide clean and striking designs which are easy to understand
  
  
• Choose appropriate typography to aid comprehension
  
  
• Ensure the design meets corporate identity standards
  
  
• Ensure the design is simple, uncluttered and easy to produce
  
  
• Use pictures and diagrams instead of complicated text to make the report user friendly

If you would like a little more information on producing company annual reports, you can download a free copy of "What makes a good Annual Report - 14 tips"

If you would like us to consider your particular needs in more details, we would welcome the opportunity to discuss this with you.