Samui designs the UK pavilion for the Earth Summit - Press & client review

"The stand looks great and has been very well received."
Iain Curtis, DFID

"The calendars are much sought after."
Rob Flavin, CEH Wallingford

"Overall look/feel is on the spot as far as prevaling mood of the summit"
Neil Runnalls, CEH Wallingford

"We've had many comments that ours was the best stand"
Neil Runnalls, CEH Wallingford

Oxford company's brand design reaches 300m audience worldwide:

26/08/02 - A brand identity created by Oxford-based graphic and new media design specialists Samui Design & Management Ltd, has reached an estimated audience of 300m people worldwide, in just two weeks since its launch. Samui created the knowledgepool identity to promote five networks of international water resource and supply companies. The package created by Samui director Estelle Morris, including the brand itself, a new logo, interactive website, video, posters and promotional literature, was launched as the UK's exhibition stand at the recent Earth Summit. The stand was judged a huge success.

The kowledgepool partnership was funded by the UK Department for International Development (DFID) and included Oxfordshire based CEH Wallingford and HR Wallingford, as well as major UK and international water companies and agencies. CEH Wallingford's Neil Runnalls says: "Samui created exactly the right look and feel. They've done an excellent job for us in a tight timescale, and stuck to budget. We estimate that with visitors to the stand and the website and through promotional work in the media, the knowledgepool concept has reached a worldwide audience of 300m people so far. That far exceeds our original target of 30 million."

Samui Design & Management Ltd were commissioned to create a brand that would draw together five global networks which have been set up to promote creating, sharing, accessing and using leading edge knowledge on water resources, water supply and sanitation. Partners in the knowledgepool include academics, NGOs, the private sector, unions, government departments and UN agencies. Visitors to the stand during the Summit included UK Ministers Clare Short (pictured with Neil Runnalls of CEH Wallingford and Ian Smout of WEDC) and Michael Meacher as well as thousands of delegates and others attending the summit. Visitors to the knowledgepool stand were invited to add their own ideas on the use of scarce water resources to a section on the knowledgepool website (www.knowledgepool.net), that Samui created for the exhibition.

Photographs from the 'knowledgepool', the UK pavilion at the WaterDome, World Earth Summit, Johannesburg, 26/08 - 4/09/2002

Outside view of the WaterDome, centre stage for the exhibition on Water at the World Summit		Inside view of the WaterDomeme
The knowlegepool (UK pavilion) stand		The knowlegepool (UK pavilion) stand - inside view
Clare Short, Secretary of State for International Development (centre), Neil Runnalls (CEH Wallingford, left) and Ian Smout (WEDC, right) visiting the knowledgepool (UK pavilion) during the World Summit		Michael Meacher, Minister of State (Environment) (centre), Neil Runnalls (CEH Wallingford) (left) and Ian Smout (WEDC) (right) visiting the knowledgepool (UK pavilion) during the World Summit
The knowledgepool (UK pavilion) - Mission accomplished: the stand attracted a great number of visitors		The knowledgepool (UK pavilion) - Mission accomplished: the stand attracted a great number of visitors
Some of the posters designed for the knowlegepool (UK pavilion) stand		Posters and the message board encouraging visitors to post their comments on water and environmental issues
Posters and audio-visual presentation running on a large plasma screen		Posters and audio-visual presentation running on computer screens throughout the stand
The BBC Earthchampions Tim Green, Peter Burton and Stephanie Wiseman (left to right) with Jude Cobbing (rear), teacher and hydrogeologist at the knowledgepool stand		The Kids' Zone at the knowledgepool (UK Pavilion)
knowledgepool posters and press-packs at the World Summit press center		knowledgepool posters at the World Summit press center

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