Samui Design Ezine

A Website is an essential marketing tool for all businesses nowadays but if your visitors can't find it, your efforts will be wasted. Most people will not search beyond the first three pages of search results, so make sure that your website ranks in the top pages on search engines.

Good Search Engine Optimisation (SEO) starts with a good design! So if you’re looking to have a website designed or re-designed make sure that your designer creates a site with seo in mind using the latest web standards.

If you already have a website, and want to improve its ranking, here are a few DOs and DON’Ts that should be considered when optimising a webpage;

DOs:

• Choose your keywords wisely 
• Use unique keyword rich titles and description metatags 
• Design your content for the user 
• Get good links 
• Create links from keywords in your copy and create a sitemap 
• Manually submit your site to search engines (e.g. Google, Yahoo and Bing) and directories (e.g. Open Directory) as automated submissions are penalised. 
• Consider using Pay-per-click Schemes – such as Google Adwords 
• Update your site with fresh valuable information to increase your chances of getting more links and of being found by search engines.

DON’Ts:

• Use duplicate content
• Use gateway pages or mirror sites
• Over stuff your pages with too many keywords 
• Over complicate your website 
• Don’t expect to be #1 instantly, SEO takes time and patience.